About the Survey

Tell Us is the University of Iowa's name for the Student Experience in the Research University (SERU) survey, an initiative of the Center for Studies in Higher Education at the University of California - Berkeley. UI is one of 16 members of the SERU Consortium.

The survey is administered online to all degree-seeking undergraduates. It provides an extensive overview of the student experience, gathering information on academic and community engagement, experiences in their majoroverall satisfaction, and perceived campus climate for diversity. Because the survey asks students about their backgrounds, motivations, and perspectives, it provides additional insight into factors influencing student learning and development throughout their time at UI. 


2014 Survey Questions

All students receive the same set of Core survey questions, and one of two randomly assigned modules:

  • Core Survey:  Academic engagement and experiences in their major, future plans, climate for diversity, financial concerns, and overall satisfaction
  • Module A:  Participation in student organizations, campus and community engagement, service learning, and leadership development
  • Module B:  Academic challenge, interactions with other students, student employment, and learning technology

To review SERU 2013 questions, see Information for Departments


Tell Us at Iowa

SERU is administered at the University of Iowa by the Office of the Associate Provost for Undergraduate Education.  For more information, contact Wayne Jacobson, Assessment Director, Office of the Provost


SERU Consortium

SERU seeks to broaden our understanding of undergraduate experiences on campuses like ours, and to promote a culture of institutional self-improvement. The SERU Project currently includes 16 major U.S. research universities:


Universities in the SERU Consortium have found that student survey responses help faculty, staff and university leadership identify both successes and potential areas for improvement at their institutions. SERU results can also be compared across institutions as a way to make peer comparisons.

The SERU Consortium also exchanges data with University of California campuses, who administer a parallel survey known as the University of California Undergraduate Experience Survey (UCUES).